Genuine UGG, is an Australian owned, Australian made manufacturer of the finest quality UGG boots. With over 40+ years’ experience crafting UGG boots, and our large range of Leather and UGG products. Our story dates back to the 1970s, when Genuine UGG founder Francis Ghiassi, started his apprenticeship in leather manufacturing. His knowledge and love for leather allowed him to team up with Shearers UGG, a Sydney based UGG manufacturer. During the 1990's Francis saw the UGG industry starting to really blossom, so he set side working in manufacturing and opened his own retail store "Genuine UGG"
There are many different UGG brands in Australia but finding high quality UGG boots that are genuinely made in Australia can be tricky business. It is important to recognise the different qualities in sheepskin, workmanship, country of origin, and to always ensure that the Ugg boots you purchase are 100% made in Australia (and you can check the sew-in label to be sure). In fact, we are one of the oldest retailers and work directly with our manufacturers of UGG boots. We're proudly behind the manufacturing Ugg boots in Australia since 1970's. All of our boots are made from A-Grade double face sheepskin and are the highest quality 100% Australian made UGG boots available.
While there are many brands of UGGs worldwide and in Australia that carry the world famous green Australian Made tag, a discerning customer will need to go one step further to ensure their UGG boots are made completely in Australia. After all, the Australian Made (green and gold logo) tag can be used when a product has “undergone its last substantial transformation in Australia”. So true, a product may have undergone its finishing touches in Australia, but how do you know what the genuine characteristics of the product are and where the majority of the initial beginnings of the product happened?
Ah, that brings us to the over looked and hidden gem, the sewn in label!
Now that I have your attention, go and check the sewn in label of the garment you’re currently wearing. What does it say? Is there one at all? It is so important to look for the sewn in label when buying UGGs or any product for that matter! For instance, they may have that green Australian Made tag, or feature an UGG logo, but the sewn in label could say Made in China. The sewn in label (so long as it is present) will always tell you the country of origin and the materials used to craft the product. At Genuine UGG, we stay true to our UGGs being 100% Australian made and hand crafted, one at a time, right here in Australia, supporting family grown businesses.
And what was it we were saying about a Genuine UGG being made from double face merino sheepskin? This means that the outer surface of our UGGs is sheepskin suede itself, while the inside is the genuine wool that is still attached to the skin. We only use the best A-Grade Merino sheepskin for all of our UGGs!
UGG's are like any other product you purchase, you get what you pay for! Have you ever bought a cheap pair of synthetic UGGs and pulled your feet out of them at the end of a long day to reveal that awful foot odour? this is because fake UGG boots, or cheaper imitations don't have Merino wool properties. This is also why when purchasing an authentic pair of UGGs, it is important to buy double face A-Grade Merino sheepskin. Genuine sheepskin wool is an active fibre which means it will regulate to your body’s temperatures. It can absorb up to 30% of its own weight in water, drawing moisture away from our bodies so we can stay dry, regardless of the temperature. It is both an insulator and a ventilator as it will allow all moisture and vapour from your feet to pass right through the natural fibres of the sheepskin. Also, in line with its anti-microbial characteristics, at Genuine UGG, you will have the luxury of purchasing UGGs that will remain odourless if they are properly cared for!
The extremely fine and soft qualities of the natural fibres allow for a naturally strong elasticity. Therefore, when purchasing our UGGs, they should always fit nice and snug as they will stretch approximately half a size!
So don’t forget, always check the sewn in label to insure you get Genuine UGG boots that are made in Australian. Your feet will thank you for it!