The UGG Story
What Are UGG Boots?
Before we share the Genuine UGG story, let’s first share with you what Ugg boots are. They’re a unisex style of sheepskin boot originating in Australia. The classic ugg boots were typically made of double-faced Australian Merino with fleece on the inside, a tanned outer surface and a EVA foam sole.
There are different claims to the origins of the ugg boot style. Artisanal sheepskin boots were known in rural Australia during the 1920s, and were reportedly worn by shearers as they found them resistant to wool yolk (Lanolin), which would rot their ordinary boots. However, the date of commercial manufacturing began remains unclear. The boots were reportedly being manufactured in 1933 by independent New South Wales companies.
Many believe the origin of the Ugg boot can be traced back to World War I and World War II. Temperatures inside unpressurised fighter plane cabins would often be well below freezing, and the pilots would resort to any means necessary to stay warm. Along with fleece lined jackets and hats, sheepskin footwear was the obvious choice for the pilots.
In the 1970s, ugg boots became popular among competitive surfers. Sheepskin footwear accounts for around 10 percent of footwear production in Australia.
Genuine UGG boots are manufactured by either UGG original or Jumbo UGG, both Australia owner and made UGG companies. They’ve both been establish for over 40 years, and remain one of few UGG boot companies remaining, who manufacture in Australia.
The 1970s saw the emergence of advertising using the UGG term in trade names and as a generic term in Australia. The Macquarie Dictionary of the Australian language first included a definition for "ugg boot" as a generic term for sheepskin boots in its 1981 edition.
UGG Fashion Boom
Australian made Ugg boots continue to be extremely popular in the colder months, and are a must-have for all ages. Despite the origin of the name being a little harsh on the ugg’s aesthetic appeal, by the 1990’s, the unique look and superior warmth and comfort had caught on in mainstream culture and fashion. Celebrities, media personalities and musicians far and wide adopted the commercially-produced Ugg boots, including David Beckham, Jennifer Lopez, Paris Hilton and even Oprah Winfrey.
There is no doubt the ugg boot has received its fair share of love and criticism in the world of high fashion, but if you have owned a pair of quality ugg boots or slippers, it’s pretty clear there is no comparison. Designed for both men and women, and available in a range of colours and styles, the ugg boot is an essential part of the Australian wardrobe.
The UGG Term
So where did “Ugg boots” come from, and why are they called ugg boots? The 1970s saw the emergence of advertising using the UGG term in trade names and as a generic term in Australia. The Macquarie Dictionary of the Australian language first included a definition for "ugg boot" as a generic term for sheepskin boots in its 1981 edition.
Over the years, there have been numerous folks coming forward claiming to have invented the now famous Ugg boot, or at least coined the term. However, the term UGG has been a generic term (example like Jeans) in Australia for over 50 years, it is difficult to determine the legitimacy of these claims.
UGG Trademark Issues
Based on the popularity of the iconic footwear, the term “Ugg” was trademarked by a US corporation outside of Australia during the late 90’s and now hold the rights to use the term internationally, however the Australian the term ugg is so generic it’s considered a style of footwear. Hence why in Australia there are different UGG Brands, but only 10% Are Australian Made, like ours.
UGG’s Inside Australia
Unfortunately many companies have taken advantage of the generic UGG term, and taken the once iconic Australian Made UGG Boot, and have started manufacturing them in China, Vietnam & Philippines. These companies mislead consumers into thinking the boots are either Australian Made or Australian High Grade Merino Sheepskin, when in fact they aren’t. Unless the boots, have an Australian Made Tag, and label inside the product, don’t believe the business. There are more than 70 registered trademarks that include the term "ugg" in various logos and designs in Australia, as the term is considered a generic reference to a type of shoe.
Genuine UGG Boots are 100% Australian Made & Australian sourced sheepskin. Always look for the Australian made tag on the boots, or inside the product. Example Below
UGG’s Outside Australia
Outside Australia most UGG boots are sold by a US company, with most of its manufacturing based in China and with registered trademarks in over 130 countries worldwide including the US, Europe and Asia.
Hence why most consumers prefer to buy Genuine UGG supporting the original birth place of UGG boots and supporting Australian Made products.
Traditional Australian ugg boots are made from sheepskins with fleece attached. The fleece is tanned into the leather and the boot is assembled with the fleece on the inside. Some ugg boots have a synthetic sole, commonly made from Ethylene-vinyl acetate (EVA). The stitching is often prominent on the outside of the boot. The natural insulative properties of sheepskin gives isothermal properties to the boots: the thick fleecy fibres on the inner part of the boots wick moisture and allow air to circulate, keeping the feet at body temperature and allowing the boots to keep feet warm in cold weather and cool in hot weather. Genuine UGG produce by a number of variety colours, including black, navy, chocolate, sand, red, purple, chestnut, and grey. Genuine UGG boots are available in both pull-on and lace-up varieties and their height can range from just above the ankle to above the knee.